PACKSHOT MANNEQUINS

Ghost mannequins: the invisible heroes of fashion photography

In the world of online fashion, everything revolves around visuals. Customers can’t touch, try on, or closely inspect clothing. That’s why a product photo needs to make an immediate impact – and that’s exactly where ghost mannequins come in. These invisible forms have become the gold standard in professional apparel photography, creating a sleek and consistent look that showcases your garments at their best.

Published : 19 August, 2025

WHAT IS A GHOST MANNEQUIN?

A ghost mannequin (also known as an "invisible mannequin") is a display form specially designed for product photography. After the shoot, the mannequin is digitally removed so that the garment appears to float in shape, as if it's being worn, but without a visible model or mannequin. The result is a clean, professional, and realistic image that clearly shows the fit and structure of the garment.

Our ghost mannequins come with removable parts such as neck or chest sections, allowing you to capture a complete image of the garment – including the inside of the collar or neckline – without needing to combine multiple photos in post-production. Efficient, professional, and user-friendly!

OUR PACKSHOT MANNEQUIN COLLECTION

We understand what matters in product photography. That’s why we’ve curated a specialized range of ghost mannequins designed for maximum efficiency and optimal studio results. Made from high-quality materials, each mannequin features a matte finish to reduce unwanted reflections.

💡 Tip: Working with ghost mannequins? Then a rotating wheeled base is highly recommended. Thanks to the 360° swivel function and smooth mobility, you can position your mannequin quickly and precisely – ideal for consistent and professional packshots.

Every mannequin is built for quick styling, easy editing, and professional results. Perfect for photographers, webshops, and brands looking to showcase their collections at the highest level.

READY TO TAKE YOUR PHOTOGRAPHY TO THE NEXT LEVEL?

Want to experience firsthand how ghost mannequins can improve your product images?

Contact us for advice, a free demo, or a visit to our showroom. We’re happy to help you find the perfect model for your collection.

CONTACT VISIT SHOWROOM

GET INSPIRED WITH OUR HOW-TO-VIDEOS

Packshot Sweater

Discover how our Packshot Mannequin is used to create a packshot of a sweater.

Packshot V-neck shirt

Discover how our Packshot Mannequin is used to create a packshot of a V-neck T-shirt.

Remove the neck- and chest piece

It's very easy to remove the neck and chest pieces from the mannequin. Find out how in the video.

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Sustainable visual merchandising with our Lisa collection

In a world where sustainability is becoming increasingly important, visual merchandising is evolving to help brands stand out without losing sight of their environmental impact. A key trend within this movement is the rise of eco-friendly mannequins, with our Lisa collection serving as an excellent example. These innovative mannequins combine environmental consciousness, durability, and aesthetics, seamlessly aligning with the current developments in visual merchandising.