FROM FUNCTIONAL TO FLEXIBLE DESIGN
The new racks combine strength, elegance and adaptability. Thanks to the modular system, they can easily shift with changing collections or seasons.
A great example is the narrow clothing rack, 60 cm wide, which can be transformed from hanging rack to shelving rack in seconds. It can also be adjusted in height thanks to an additional extension piece.
With one design, we created four configurations:
- 60 × 155 cm – standard clothing rack
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60 × 155 cm with shelves
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60 × 175 cm – for longer garments
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60 × 175 cm with shelves
The store in Lille served as a test location. The success of this first project shows that the system is ready for wider implementation within the AS Adventure network.
SMART DETAILS WITH AESTHETIC VALUE
At the top, the rack features a double bar, a subtle detail that is as functional as it is aesthetic. The upper bar is not meant for hanging clothes but provides visual balance and refinement. It also serves as the attachment point for the magnetic info display.
Thanks to this magnetic solution, the same display can be used on shelves as well, without any additional fixtures. This keeps the store image calm, coherent and stylish.
EXTRA RACKS,
EXTRA POSSIBILITIES
In addition to the narrow rack, we designed two wider versions of 120 × 140 cm and 120 × 155 cm. They share the same design language and the double top bar, creating a uniform look throughout the store.
The racks are sturdy, yet light enough to move easily and combine in different ways. For extra presentation power, we developed a T-display that can be mounted on the rack, allowing garments to be displayed frontally or on both sides, ideal for showcasing multiple looks or themes in one place.
A smart solution that makes the shop floor more dynamic and increases the visibility of the collection.
SUSTAINABLE CLOTHES HANGERS WITH A NATURAL TOUCH
AS Adventure also chose sustainability when it comes to accessories.
Together with our design team, they developed clothes hangers made from a blend of recycled and natural materials: approximately 20–40% recycled plastic (already reused before production) and 60–80% wheat straw and rice husks.
The result is a strong, recyclable hanger that fits perfectly within AS Adventure’s DNA, where nature, adventure and style meet.
Read more about our wheat straw hangers in our other blog!
FROM COLLABORATION TO INSPIRATION
This project shows how design, sustainability and modularity strengthen one another. A store truly comes to life when every element, from clothing rack to hanger, contributes to the brand story.
AS Adventure chose a store concept that bridges outdoor experience with fashion-driven design, and we are proud to have contributed as a partner.
Because it is precisely that balance between practical and aesthetic, strong and subtle, that makes a retail space powerful.
READY TO REINVENT YOUR STORE?
Our team is happy to help you think about custom racks, displays or busts.
We combine technical expertise with a strong design sense and refine every detail until it perfectly matches your brand.
Contact us; we’re here to help.
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