At EuroShop, the world’s leading retail trade fair, BINK makes a bold statement with a booth concept that challenges traditional exhibition design. Under the name BINK PLAYGROUND, we introduce a creative environment where visitors are invited to explore its newest collections in a playful, forwardlooking setting.
At the heart of BINK PLAYGROUND are five distinct Colour Play Zones. Four immersive zones are dedicated to key trend colours, each with its own emotional identity, while a fifth zone functions as a welcoming meeting space, offering bites, snacks and drinks to fuel conversations and creativity. A sixth BINK zone can be found at an external location within EuroShop, as part of the global concept booth organized by the fair.
zone 01 - the hangout
Less rules, more play
Visitors enter BINK PLAYGROUND through The Hangout, a zone defined by the Colour of the Year 2027, selected through the collaboration between WGSN and Coloro: Luminous Blue. This blue universe creates a sense of openness and energy, signalling a future where fashion feels less regulated and more expressive.
In THE HANGOUT, everyday objects are reimagined. Chairs are no longer functional seating but sculptural elements. Poses are not formal or fixed; they appear frozen mid-movement, capturing moments of hanging, leaning and reclining. Fashion is playful, social and instinctive rather than rule-based.
This zone features Gen Z–focused mannequins from the NXT, E-Motion and URBAN collections, designed specifically for contemporary retail concepts. The environment is completed with FORME POS displays and clothing racks, both executed in brushed stainless steel, adding a refined yet industrial counterbalance to the playful setting. Custom wooden hangers, sprayed in Luminous Blue and finished with nickel-brushed hooks, subtly echo the colour story.
The Hangout demonstrates how visual merchandising can foster authentic human connection for the next generation.
zone 02 - the bond
Closer than words.
Where The Hangout celebrates collective energy, The Bond turns inward. Defined by Fresh Purple (Coloro 136-32-33) which is another color selected by WGSN and Coloro, this zone explores intimacy, sensitivity and shared emotion.
The atmosphere shifts immediately: softer, quieter, more reflective. At the heart of the space are mannequins in duos from the NXT and Emotion collections, arranged in compositions that express closeness rather than spectacle. Their interaction feels natural and understated, focusing on subtle gestures instead of dramatic poses.
Abstract innovative metal displays from the FRAME collection replace literal garment presentation. Installed on organically shaped bases in brushed steel, they allow fashion brands to project their own narratives rather than dictating a single styling solution.
A dedicated Instagrammable photo moment, created with sculptural silver half-sphere mirrors, encourages visitors to step into the scene. By positioning themselves between the mannequin duos, visitors become part of the story, transforming observation into participation.
This zone embodies emotion-driven retail, where storytelling is built on feeling, reflection and connection. Diversity is subtly integrated through mannequins in a range of skin tones, from European to African. The Emotion Collection brings emotions to life, with movable arms that elevate expression to an entirely new level.
zone 03 - the origin
Nature as designer.
In contrast to the expressive and emotional zones, The Origin offers a moment of stillness. Anchored in Meadowland Green, a key WGSN/COLORO colour for Summer 2027.
This space acts as a poetic counterbalance within the stand. Nature is positioned as the ultimate designer. The zone is built around timelessness rather than trends, elegance without decoration and a balance between realism and abstraction.
Textile-covered torsos, FSC-certified wooden arms and honest, tactile surfaces invite a slower, more mindful experience. ELARA is rooted in timeless sophistication: mannequins designed to support fashion narratives rather than overpower them. This collection is characterised by their semi-transparent materials.
This is not a “green zone” in the literal sense, but a space that breathes, offering calm, space and quiet confidence among the sensory intensity of the fair.
zone 04 - the reflection
Refinement, reflected.
The Reflection is a design driven, luxurious environment where refinement takes precedence over expression. Movement gives way to stillness; drama is replaced by symmetry; gesture by form.
At the centre of this zone is the Mirror Mirror collection, designed for premium fashion environments that demand flexibility, precision and restraint. Mannequins feature interchangeable heads, movable wooden arms and elegant wooden fingers, allowing brands to adapt their visual story with ease.
Mirrored compositions and calm poses create a balanced presentation that feels confident without being excessive. Rather than telling a loud story, this zone invites interpretation. It is a space for projection where brands express identity through clarity, proportion and thoughtful design choices.
zone 05 - the connect
Let’s talk.
The journey concludes in The Connect, a deliberately calm meeting zone designed to counterbalance the sensory overload of the trade fair. Here, stimulation makes way for conversation.
This space is about slowing down. About face-to-face meetings, trust-building and meaningful dialogue. It provides room for conversations to unfold naturally and relationships to deepen, serving as a clear and thoughtful conclusion to the overall narrative of BINK PLAYGROUND.
Together, these zones form more than a booth. They create a holistic vision of the future of visual merchandising one rooted in play, emotion, authenticity and human connection. BINK PLAYGROUND is not just something to look at, but something to experience.
zone 06 - the move
Designed for performance.
A sixth BINK zone can be found at an external location within EuroShop, as part of the global concept booth organized by the fair.
The Move challenges conventional ideas of sports retail. This is not about sport as a category, but about movement as expression, strength and authenticity.
This zone is featuring mannequins from the In-Shape and Top Sports collection, both collections present a diverse range of bodies: pregnant figures, Paralympic athletes, adult men and women and children.
Diversity and inclusivity are not highlighted as statements, but treated as a natural reflection of contemporary life. A prosthetic leg is integrated seamlessly into one of the mannequins not as a focal point, but as an inherent part of performance. This approach reinforces realism, credibility and respect, showing how visual merchandising evolves longside societal values.
The Move demonstrates how retail design can be both functional and progressive, responding to real bodies and real stories without compromise.
new collections
nxt
With NXT, a new chapter opens in the world of visual merchandising. This innovative mannequin collection is inspired by Generation Z and shaped by the way young people see themselves, the world and fashion today. Confident, expressive, diverse and unapologetically
E-MOTION
Building on the groundbreaking NXT collection, EMOTION is redefining how mannequins communicate in retail. Designed for brands and retailers aiming to go beyond posture, E-MOTION brings a new level of storytelling, attitude and emotional impact to fashion displays. Where NXT captured the spirit of a generation, E-MOTION gives it a voice.
MIRROR MIRROR
The new Mirror Mirror collection of BINK, sets a new standard in high-end retail display. Crafted for luxury fashion houses and upscale stores, these premium mannequins combine craftsmanship, versatility and understated sophistication. Unlike bold or dramatic displays, Mirror Mirror exudes a calm yet powerful presence, allowing the clothing to take center stage.
elara
ELARA, the latest women’s mannequin collection, introduces a contemporary aesthetic that feels both relevant today and enduring for the years ahead. The collection features carefully designed poses, each expressing natural movement and understated elegance is rooted in timeless sophistication: mannequins designed to support fashion narratives
loop
A refined POS display collection designed around elegance, flow and continuity. Its elongated oval form, a true capsule shape, creates a soft, timeless silhouette that brings balance and sophistication to the presentation of fashion accessories
forme
Retail design has entered a new era with FORME, a modular point-of-sale collection that combines bold geometry with refined elegance. Crafted for modern fashion retailers, the collection provides a striking yet balanced way to showcase accessories, from handbags and shoes to jewellery and hats.
frame
The new collection Frame makes presentation take center stage. The collection introduces a bold, abstract approach to displaying clothing. One that moves away from the conventional mannequin and replaces it with a refined metal construction mounted on a stand.
Visit us and experience our playground for visual merchandisers.
EuroShop 2026 is the perfect moment to get inspired, discover new trends and catch a first glimpse of what’s next.
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